An in-depth look at Apple Pay, and what it means for retailers
How Moosejaw’s tone of voice creates hilarious multichannel experiences
While marketplace sales on Amazon soar in August, eBay’s sales falter
Happiness: 10 Fascinating New Psychology Studies Everyone Should Know
The “Now For Something A Little Different” link:
See Amazon’s Stunning New London HQ With A Garden On The Roof
Samsung take the proverbial out of Apple’s bigger screen:
Multichannel is less about excellence of sales and service in each channel, and more about simplicity of movement between every channel.
Today sees the start of a really exciting period for me and the team. We have been working on the redesign (and replatform) of two of the biggest holiday websites in the UK. The fruits of our hard work, research, concepts, design, prototyping, testing and iterating are beginning to go live! This is the time when we get the numbers to prove the output of all our work!
Today sees the new Homepage go live on the First Choice site (www.firstchoice.co.uk). This the the MVP (Minimal Viable Product), comprising 11 of a total of 30 designed components (the rest will be released incrementally in the coming weeks and months). Also live is the whole new Destination section – pages about all the places that we offer holidays. But these is only the first of a number of really exciting releases.
As things go live, I can start to talk about them and give some context and background to how they came to be, starting with homepage today! Over the next number of posts I hope to give you a complete insight into how I ran the process of such a huge redesign project from a UX & Design point of view, and the outputs.
So, the new Homepage… My vision was simple: Our Homepage should evoke emotion and provide inspiration. It should make people want to go on holiday with us.
Continue Reading →