A late Friday link round-up!

Is the 1,9,90 Rule Outdated?
http://www.futurelab.net/blogs/marketing-strategy-innovation/2012/05/1990_rule_outdated.html

Do A/B Tests Focus Us On The Wrong Problems?
http://www.uie.com/brainsparks/2012/05/14/do-ab-tests-focus-us-on-the-wrong-problems/

Behavioral Targeting Pros and Cons
http://behavioraltargeting.biz/behavioral-targeting-pros-and-cons/

Designing Search: As-You-Type Suggestions
http://uxmag.com/articles/designing-search-as-you-type-suggestions

Scalable Navigation Patterns in Responsive Web Design
http://www.palantir.net/blog/scalable-navigation-patterns-responsive-web-design

 

Video of the week (purely on the sheer numbers below)
Gotye – Somebody That I Use to Know

214,568,663 views
13,951,108 shares all time
13,940,367 Facebook shares
290,511 comments
10,741 blog posts

About the Author

An experienced, commercial and creative user experience professional with a proven record in UX leadership, strategy, people management, branding and innovation. Responsible for the design and delivery of several high profile, big brand web sites and enterprise software applications. All opinions here are my own.

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