BlobFisk.com

Welcome to blobfisk.com, the online home of Alex Horstmann, a consultant user experience expert. An IA for hire, a UED for rent… I’d like to thank this sentence for helping with my site’s SEO!

This site is mostly about me blogging about (what I think are) interesting things, posting links (ok, it’s automatically picking them up from my Delicious account!) and generally trying to talk about all things UX, usability and accessibility. So, a little about me…

Alex Horstmann is an Irishman (Irish By Birth, Cork By the Grace of God) living in London! BlobFisk has been my nickname/handle/alias for a long time now, so generally where you see a user called BlobFisk it’s me! How I came to use BlobFisk as an alias is a story that started with a trip to Sweden many years ago. In a bar one night a game started where the word Blåsfisk played a pivotal role! I remembered the word wrong, morphed it into Blobfisk and that has been my online handle ever since!

I am a consultant user experience architect, my primary client at the moment being Virgin Media, where I am consulting on the redesign of their site, adding some exciting new content and some incredible cross-platform features linking the web to their set top boxes.

Previously, I was User Experience Manager for Channel 4,  looking after all things user experience for this leading UK broadcaster. My role here includes managing Information Architects and external agencies, ensuring the usability, UX and accessibility of all the Channel 4 online inventory (Channel4, E4, Film4, More 4, and 4Radio), expert usability and accessibility reviews and playing a key role in the redesign of the Channel4 site.

Before this I was Senior User Experience Engineer at Tideway Systems Limited, looking after the user experience, usability and design of Foundation, Tideway’s enterprise business intelligence solution.

Previous to joining Tideway I worked for DeCare Systems (Ireland) in User Experience and Web Design, a US consultancy specialising in web applications with clients including Avon Cosmetics, MasterCard, Figis and various large US insurance companies (like Blue Cross Blue Shield and Delta Dental).

Previous to this I was Internet Manager for Irelands largest recruitment company, Premier Recuitment, and Irelands largest independent radio station, 96FM, respectively. If you want to know more then my CV / Resume may be of interest to you.

You can find me on these social networks:

alexhorstmannBlobFisk