The purpose of design should not be to increase profit, but to serve the consumer. Too much ego on the part of the creator can only have a negative effect on the end result, since the product will reflect the whims of maker more than the purpose.
Today sees the start of a really exciting period for me and the team. We have been working on the redesign (and replatform) of two of the biggest holiday websites in the UK. The fruits of our hard work, research, concepts, design, prototyping, testing and iterating are beginning to go live! This is the time when we get the numbers to prove the output of all our work!
Today sees the new Homepage go live on the First Choice site (www.firstchoice.co.uk). This the the MVP (Minimal Viable Product), comprising 11 of a total of 30 designed components (the rest will be released incrementally in the coming weeks and months). Also live is the whole new Destination section – pages about all the places that we offer holidays. But these is only the first of a number of really exciting releases.
As things go live, I can start to talk about them and give some context and background to how they came to be, starting with homepage today! Over the next number of posts I hope to give you a complete insight into how I ran the process of such a huge redesign project from a UX & Design point of view, and the outputs.
So, the new Homepage… My vision was simple: Our Homepage should evoke emotion and provide inspiration. It should make people want to go on holiday with us.
I love the design of this clock! Initially, the time is not immediately obvious, but once you learn the interface it’s fine – and it looks fantastic!
The clock is composed of just three moving circles that indicate the time in a new and intuitive way. The large and medium circles that make up the main clock face rotate to indicate the hour while the smaller circle within the medium hour circle indicates the minutes. It also glows in the dark, making it easy to tell time at night.