Friday link round-up

5 Reasons Why Online Video Is So Persuasive
http://www.whatmakesthemclick.net/2011/08/24/why-video-so-persuasive-online/

Better First Impressions through Design
http://www.whatmakesthemclick.net/2011/08/24/why-video-so-persuasive-online/

The Hidden Business of UX Design
http://myddelton.co.uk/post/9284841195/hidden-business-of-ux-design

A Crash Course in the Neuroscience of Human Motivation
http://lesswrong.com/lw/71x/a_crash_course_in_the_neuroscience_of_human/

Quote of the week:

When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.

- Steve Jobs, Playboy, Feb 1, 1985

 

About the Author

A creative and commercial customer and user experience leader, with a proven record in driving business value through innovation, customer strategy and experience design. I use my passion, experience and vision to lead teams to deliver fantastic online experiences and drive real business success and growth. All opinions here are my own.

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