Friday link round-up

5 Reasons Why Online Video Is So Persuasive
http://www.whatmakesthemclick.net/2011/08/24/why-video-so-persuasive-online/

Better First Impressions through Design
http://www.whatmakesthemclick.net/2011/08/24/why-video-so-persuasive-online/

The Hidden Business of UX Design
http://myddelton.co.uk/post/9284841195/hidden-business-of-ux-design

A Crash Course in the Neuroscience of Human Motivation
http://lesswrong.com/lw/71x/a_crash_course_in_the_neuroscience_of_human/

Quote of the week:

When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.

- Steve Jobs, Playboy, Feb 1, 1985

 

About the Author

An experienced, commercial and creative user experience professional with a proven record in UX leadership, strategy, people management, branding and innovation. Responsible for the design and delivery of several high profile, big brand web sites and enterprise software applications. All opinions here are my own.

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