RSSInteresting infographic on the value of an existing customer
Oct 20
Marketing interesting, marketing No Comments
Have you ever wondered how much an existing customer was worth? Well, in most cases it’s a lot. In fact, it is 6 to 7 times more costly to acquire a new customer than to retain an existing customer. The following graphic details the the most interesting findings of several recent studies focused on customer acquisition, retention and attrition rates.
From: http://www.flowtown.com/blog/the-value-of-an-existing-customer#ixzz12u5XIWl6
