Interesting infographic on the value of an existing customer

Infographic on the value of an existing customerHave you ever wondered how much an existing customer was worth? Well, in most cases it’s a lot. In fact, it is 6 to 7 times more costly to acquire a new customer than to retain an existing customer. The following graphic details the the most interesting findings of several recent studies focused on customer acquisition, retention and attrition rates.

From: http://www.flowtown.com/blog/the-value-of-an-existing-customer#ixzz12u5XIWl6

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A creative and commercial customer and user experience leader, with a proven record in driving business value through innovation, customer strategy and experience design. I use my passion, experience and vision to lead teams to deliver fantastic online experiences and drive real business success and growth. All opinions here are my own.

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