Interesting infographic on the value of an existing customer

Infographic on the value of an existing customerHave you ever wondered how much an existing customer was worth? Well, in most cases it’s a lot. In fact, it is 6 to 7 times more costly to acquire a new customer than to retain an existing customer. The following graphic details the the most interesting findings of several recent studies focused on customer acquisition, retention and attrition rates.

From: http://www.flowtown.com/blog/the-value-of-an-existing-customer#ixzz12u5XIWl6

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An experienced, commercial and creative user experience professional with a proven record in UX leadership, strategy, people management, branding and innovation. Responsible for the design and delivery of several high profile, big brand web sites and enterprise software applications. All opinions here are my own.

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