Have you ever wondered how much an existing customer was worth? Well, in most cases it’s a lot. In fact, it is 6 to 7 times more costly to acquire a new customer than to retain an existing customer. The following graphic details the the most interesting findings of several recent studies focused on customer acquisition, retention and attrition rates.
From: http://www.flowtown.com/blog/the-value-of-an-existing-customer#ixzz12u5XIWl6
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