Site refresh

I love the Manager Tools podcast, I value the advice and perspective on management and leadership that the presenters give. One piece of advice that they give is to regularly update your CV.

I’ve finally got around to this, and as part of that gave the site a bit of a facelift (thanks to the author of ┬áthe Mystique theme that I’m using).

I’m also hoping, as part of a pre-New Year’s resolution, to start posting properly again – rather than just link dumping… I just need to set the time aside.

To that end, I’ve been doing a lot of thinking about viral campaigns of late. We know that they can be a huge boost to business, and certainly are a superb SEO mechanism (a good viral can produce an incredible number of inbound links, and a huge boost to site authority).

However, I’m also interested in what it can do to the perception of a site’s user experience. We know that brand perception plays a huge role in the usability of a site, and it’s experience. Can viral’s have the same effect?

Here’s the latest T-Mobile viral – and I love it even more that the Dance viral!

http://www.youtube.com/watch?v=NB3NPNM4xgo

Isn’t that really great?

About the Author

An experienced, commercial and creative user experience professional with a proven record in UX leadership, strategy, people management, branding and innovation. Responsible for the design and delivery of several high profile, big brand web sites and enterprise software applications. All opinions here are my own.

2 Responses

  1. Alex Nov 16, 2010 -

    Good to hear you’ll be blogging. I’m a big fan of your delicious feed so looking forward to reading more of your thoughts about UX.

  2. Alex Horstmann Nov 16, 2010 -

    Thanks Alex! Good to hear from you.

    I’ve already got the bones of one going in my head!

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