Some bookmarks added by Alex Horstmann on January 22nd

I bookmark a lot of pages and sites which I find interesting, inspirational and informative every day! I’d like to share some of them with you here. In general they are about user experience, usability, UCD, accessbility and design. In general, but not always!!

  • eCommerce ROI: Why Usability ALWAYS Beats Advertising | Useful Usability
    The Return On Investment for eCommerce Usability Will Always Beat Online Advertising, Because of the Principle of Amortized Improved Conversion
  • 4 ways to combat usability testing avoidance
    Working with users during the design process will untie project knots and boost team productivity and focus. But there always seems to be an excuse for not testing. Here are 4 ways to counter the excuses and make usability testing happen.
  • UX ROI: User Experience Return on Investment
    Calculating and even trying to understand what all adds up to the UX ROI is difficult task. When we are faced with clients and investors – ROI is something they often ask for. How to even start thinking about return on investment in the field of user experience? Here I’m talking about UX ROI discussion tool and other metrics.
  • Bloug: Site search best practices
    A client recently asked me to help come up with a list of "world-class" implementations of site search. "World-class" is always a red flag term for me, because it's a crutch term that suggests that there isn't a clear idea of what constitutes actual quality.
  • Prototyping: Types of Prototypes
    Based on key factors, such as the problem to be solved or the mandate of the customer, determine the purpose of the prototype. Select the type of prototype that best satisfies the purpose.

Please do feel free to suggest other related (and unrelated ones)!

About the Author

An experienced, commercial and creative user experience professional with a proven record in UX leadership, strategy, people management, branding and innovation. Responsible for the design and delivery of several high profile, big brand web sites and enterprise software applications. All opinions here are my own.

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