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I recently gave a presentation about personas, and specifically how they can be used throughout a project lifecycle to ensure the highest quality. I thought I’d share that presentation with you. I’m a big fan of the approach to presentations advocated by Garr Reynolds in his book Presentation Zen. When I present my slides have no more than 1 – 3 words on them. That way people listen to what I’m saying. I also tell people that I am happy to share my slides and notes with anyone that would like them. My notes tend to be bullet points only, that way when I speak I’m not reading, I am working from my brain and it’s more of a conversation with the audience. This conversational tone is more engaging (I hope). Anyhow, on to the presentation!

Life before Personas

This is my vision for how life must have been for users before Personas came into widespread use. A barren desert with users wandering forlornly around the worlds of the internet and software. Stumbling around looking for an oasis of usability and accessibility!

It stuns me when I think that Personas really came into popular use after Cooper’s The Inmates are Running the Asylum. Things must have been (and were) pretty bad before that. Thankfully though, Personas are coming more and more into widespread use. There is still, however, some fear and reluctance towards their use.

Primarily this is down to the cost and time it can take to create them, and in some cases a failure to see the great benefits that they have. I think that we, as user experience professionals, need to be better at communicating their value and selling their uasefulness. Primarily we need to be able to demonstrate that the cost and time spent has far more value that just the Persona itself. More

I bookmark a lot of pages and sites which I find interesting, inspirational and informative every day! I’d like to share some of them with you here. In general they are about user experience, usability, UCD, accessbility and design. In general, but not always!!

Here is a selection of bookmarks for May 12th:

• How To: Prepare For A Pitch Over The Phone | Matt Singley | Social Media Optimization
  I advise companies about how to optimize social media for brand exposure, adoption and support. Because of this I am constantly talking to potential clients on the phone, discussing their goals and desires for an effective online campaign. If you are in the business of consulting or are thinking about moving in that direction I’ve put together a short list of tips and tricks for preparing for that phone call, because as I’ve learned the hard way, if you aren’t prepared you’re not going to get the job. With the economy in the condition it is, every call is critical.
• Refactoring the User Experience :: UXmatters
  The ability to take a broad view of the world and incorporate lessons learned from other disciplines distinguishes the best practitioners in any field. As UX professionals, there is much we can learn from good software engineering practice, which maps a team’s understanding of a problem at a human level onto the implementation of a technical solution. The essence of good software engineering practice is effective user experience—from developing the high-level design documentation that describes how the main elements of a system interact to its implementation in clearly written code. Though the relationship between software engineering and user experience is not always an easy one, software engineers and UX professionals share some common goals. Both have a vested interest in producing systems that are useful and usable.
• Making $10,000 a Pixel: Optimizing Thumbnail Images in Search Results :: UXmatters
  In search results, the old adage a picture is worth a thousand words rings true. When it comes to making your search results more efficient to use, more relevant, and more attractive, images reign supreme. There is simply nothing else on your search results pages that can come close to offering the same potential as thumbnail images for dramatically increasing your conversion rates and revenues.
• Ten inexpensive tips to improve user experience | Blog | Econsultancy
  At TechCrunch’s Geek ‘n Rolla event last week, I managed to have a quick chat with Leisa Reichelt from Disambiguity, following her great presentation about “Why you can’t NOT afford good user experience”.
• The Value of User Experience (from Web 2.0 Expo Berlin 2008)
  Companies and brands should think about (user) experience to find new competitive edge for their business. Better experiences create more value for users, which can be in turn transformed into business value for the company.

Please do feel free to suggest other related (and unrelated ones)!