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I bookmark a lot of pages and sites which I find interesting, inspirational and informative every day! I’d like to share some of them with you here. In general they are about user experience, usability, UCD, accessbility and design. In general, but not always!!

• LukeW | User Experience Diagrams
• Card Games for Information Architects
  This article reviews 6 simple but powerful research techniques you can use to improve the information architecture of your product or web site. None of these activities require a computer. You simply need a bunch of cards, a participant and a desk.
• 10 ways you can use photos to influence the user experience | cxpartners
  As a photographer I understand how to take photos that will result in a certain reaction from the viewer. We have all seen photos that have influenced our thoughts, our feelings and ultimately our own behaviour.

  The classic image placeholder

  So why as UX designers do we ignore photos when they can be so powerful? The classic wireframes image placeholder represents nothing but a missed opportunity.

  In this article I will identify just how important choosing the right photographs can be, as well as proposing a new method for denoting photos in our wireframes.

• Better User Experience With Storytelling
  Stories have defined our world. They have been with us since the dawn of communication, from cave walls to the tall tales recounted around fires. They have continued to evolve with their purpose remaining the same; To entertain, to share common experiences, to teach, and to pass on traditions.
• Forum Nokia – User Experience Programme
• Bringing User Centered Design to the Agile Environment
  In of itself, Agile does a good job of flexing to the winds of change. But one has to ask whether it was devised to treat a symptom of the larger cause: the business doesn’t know what it wants. While Agile enables the development team to better cope with this, it doesn’t solve the problem and in most cases creates new problems.
• A/B Test Case Study: Single Page vs. Multi-Step Checkoutc
  o when we started re-working the Official Vancouver 2010 Olympic Store, we challenged ourselves to take it to the next level — and we cut the checkout process down to just single page.

  Structurally, the new single-page checkout looks very much like the two-page checkout, with shipping information first, followed by billing and confirmation.

  With A/B split testing, 50% of traffic was redirected to the original checkout, while the other 50% was served the new single-page checkout. After only 300 transactions, the winner was clear and we stopped the experiment after 606 transactions. Google Website Optimizer concluded that the single-page checkout outperformed the out-of-the-box checkout by a whopping 21.8%. But what does that 21.8% really mean?

Please do feel free to suggest other related (and unrelated ones)!

I bookmark a lot of pages and sites which I find interesting, inspirational and informative every day! I’d like to share some of them with you here. In general they are about user experience, usability, UCD, accessbility and design. In general, but not always!!

• eCommerce ROI: Why Usability ALWAYS Beats Advertising | Useful Usability
  The Return On Investment for eCommerce Usability Will Always Beat Online Advertising, Because of the Principle of Amortized Improved Conversion
• 4 ways to combat usability testing avoidance
  Working with users during the design process will untie project knots and boost team productivity and focus. But there always seems to be an excuse for not testing. Here are 4 ways to counter the excuses and make usability testing happen.
• UX ROI: User Experience Return on Investment
  Calculating and even trying to understand what all adds up to the UX ROI is difficult task. When we are faced with clients and investors – ROI is something they often ask for. How to even start thinking about return on investment in the field of user experience? Here I’m talking about UX ROI discussion tool and other metrics.
• Bloug: Site search best practices
  A client recently asked me to help come up with a list of "world-class" implementations of site search. "World-class" is always a red flag term for me, because it's a crutch term that suggests that there isn't a clear idea of what constitutes actual quality.
• Prototyping: Types of Prototypes
  Based on key factors, such as the problem to be solved or the mandate of the customer, determine the purpose of the prototype. Select the type of prototype that best satisfies the purpose.

Please do feel free to suggest other related (and unrelated ones)!

I bookmark a lot of pages and sites which I find interesting, inspirational and informative every day! I’d like to share some of them with you here. In general they are about user experience, usability, UCD, accessbility and design. In general, but not always!!

• Interaction Design’s Early Formal Education & Beyond
  There are many interaction designers like myself whose growth into the field was a feat of organic if not chaotic chance. Our community of practice was born out of the convergence of people who did not have the option to be formerly trained in interaction design in almost any way what-so-ever. So we educated ourselves – sometimes alone and sometimes with the support of peers and mentors. It is a common presumption that because we did it this way we have to somehow hold out a universe where that path continues to not just be an option, but to be a viable one; and one that we even laud over other more formal ones.
• The more you try and practice Agile the less agile you become. And vice versa
  Tim’s post on Agile as a ‘Cargo Cult’ highlights a problem in the adoption of Agile, not only for software development but for creative and business processes. Everyone is trying to adapt to a rapid and disruptive world screwing with business models in every category. Organisations are looking to close the gap with nimble digital start-ups who are out-innovating them at a fraction of the cost-base. Agile seems to offer a well-packaged magic ability to compete in a new way.
• Fewer buttons means more conversions | Blog | Econsultancy
  Reducing the number of buttons on shopping basket pages can provide an instant boost to conversion rates, according to the results of an A/B test.
• Why microcopy matters
  When you’re writing for the web, small details make a big difference. Your microcopy should guide people through processes like registering and its tone should help them to trust your brand.
• More Like This: A Design Pattern :: UXmatters
  We’ll explore the simple, but very powerful design pattern called More Like This, which provides the information scent and motivation necessary to make customers navigational decisions quick, easy, and intuitive.
• Testing Content Concepts :: UXmatters
  Most companies haven’t given testing content the attention it deserves—partly because it’s challenging.
• Questionnaires in Usability Engineering FAQ
  Over the years, I have seen many questions asked about the use of questionnaires in usability engineering. The list on this page is a compilation of the questions I have heard most often and the answers I gave, should have given, or would have given if I had thought of it first.

Please do feel free to suggest other related (and unrelated ones)!

I bookmark a lot of pages and sites which I find interesting, inspirational and informative every day! I’d like to share some of them with you here. In general they are about user experience, usability, UCD, accessbility and design. In general, but not always!!

• Avoiding Bias in Agile UX – Agile Experience Design
  Traditional usability testing has its roots in psychology research methods. You spend lots of time designing the study — randomizing participants into experimental groups, ensuring you don’t ask leading or prompting questions, calculating statistical significance or confidence intervals of findings, etc — so that these cognitive biases are minimized or factored out.
• Johnny Holland – It’s all about interaction » Blog Archive » Interaction Design for Specialized Tasks
  No single user is “special” – or maybe all users are? Either way you look at it, we as interaction designers will encounter contexts of use or knowledge domains out of the ordinary at some point or other during our career. In my experience, designers need not apply magic tools when designing for special situations. It is however beneficial to bear in mind some core differences between specialized use contexts and the mainstream use of a mass consumer product such as a social networking site or a mobile phone. And that’s what I want to focus on in this article.
• Checkout Process Design
  The checkout process has become widely known over the years on the internet and making purchases online is fairly common for most households. With such popularity you would think the checkout process has been nearly perfected, however astonishingly 59% of all users abandon the checkout process. This could be for a number of reasons but the most important being users are not given a clear direction through the process. This leads users to get confused, frustrated, and abandon the process. Ideally an easier, friendlier, and dependable checkout process will do the trick and increase conversions.
• Account Sign-in: 8 Design Mistakes to Avoid
  Along with their popular line of high-end networking equipment, Cisco Systems offers something else for Cisco.com visitors to buy: a line of Cisco-brand leisure wear and accessories, everything from wind breakers to golf balls. The only problem is, to see the line of logo-emboldened products, you need to first fill out a registration form.
• 15 Common Mistakes in E-Commerce Design – Smashing Magazine
  Selling online can open up huge new markets for many businesses. When your store can be open 24/7 and you can reach a global market without the costs of mailings and call centers, it can be a huge boon to your business. But there are plenty of things to consider when designing an ecommerce site. It’s not as simple as throwing up some shopping cart software and plopping products into a database.

Please do feel free to suggest other related (and unrelated ones)!

I bookmark a lot of pages and sites which I find interesting, inspirational and informative every day! I’d like to share some of them with you here. In general they are about user experience, usability, UCD, accessbility and design. In general, but not always!!

• disambiguity » Customer Vs User Experience
  Since it came up in discussion at the recent London UX Bookclub where we were discussing Selling Usability: User Experience Infiltration Tactics by John S. Rhodes, I have been thinking about whether it would be useful to start calling myself a Customer Experience Consultant rather than a User Experience Consultant.
• Using ethnography to improve user experience | cxpartners
  How can you ensure your service stands out from its competitors in the marketplace as the one people want to use?

  One way is to uncover how your users interact with you and find new ways to support their behaviours’.

• Agile User Experience Projects (Jakob Nielsen’s Alertbox)
  Agile projects aren't yet fully user-driven, but new research shows that developers are actually more bullish on key user experience issues than UX people themselves.

Please do feel free to suggest other related (and unrelated ones)!