Posts Tagged ‘brand’
Some bookmarks added by Alex Horstmann on February 8th
I bookmark a lot of pages and sites which I find interesting, inspirational and informative every day! I’d like to share some of them with you here. In general they are about user experience, usability, UCD, accessbility and design. In general, but not always!!
- Color Theory for Designers, Part 1: The Meaning of Color – Smashing …
Color in design is very subjective. What evokes one reaction in one person may evoke a very different reaction in somone else. Sometimes this is due to personal preference, and other times due to cultural background. Color theory is a science in itself. Studying how colors affect different people, either individually or as a group, is something some people build their careers on. And there’s a lot to it. Something as simple as changing the exact hue or saturation of a color can evoke a completely different feeling. Cultural differences mean that something that’s happy and uplifting in one country can be depressing in another. - Hierarchical Task Analysis
As UX professionals, we have a great many analytical and descriptive tools available to us. In fact, there are so many that it can sometimes be difficult to decide which tool is most appropriate for a given task! Hierarchical task analysis (HTA) is an underused approach in user experience, but one you can easily apply when either modifying an existing design or creating a new design. - Taming the Elephant in the Room: Brand Perception and Bias
People’s preconceived notions can be another elephant in the room—a barrier to achieving accurate and actionable feedback on a concept or design. - Browse if the new black
Search, search, search. Everyone is talking about search these days. Bing, semantic search, site search. That’s all you hear. Don’t get me wrong: search is wildly important to our daily experiences on the web. I’ve written a bit on search on this blog. And I work for LexisNexis, whose core business is based on search. - Usability Metrics (Jakob Nielsen’s Alertbox)
Although measuring usability can cost four times as much as conducting qualitative studies (which often generate better insight), metrics are sometimes worth the expense. Among other things, metrics can help managers track design progress and support decisions about when to release a product.
Please do feel free to suggest other related (and unrelated ones)!
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