Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while.
Welcome to BlobFisk.com, the online home of Alex Horstmann. I'm a User Experience Leader (currently Head of User Experience and Design at TUI Travel plc) passionate about all things customer experience and user experience related.
I love leading teams that create exceptional digital experiences - products that change peoples' lives for the better and drive real business value