Posts Tagged ‘eCommerce’
User Experience, Usability and Design links for March 11th
I bookmark a lot of pages and sites which I find interesting, inspirational and informative every day! I’d like to share some of them with you here. In general they are about user experience, usability, UCD, accessbility and design. In general, but not always!!
- Designing for Service: Creating an Experience Advantage
We are surrounded by things that have been designed—from the utensils we eat with, to the vehicles that transport us, to the machines we interact with. We use and experience designed artifacts everyday. Yet most people think of designers as only having applied the surface treatment to a thing conceived by someone else. - OpenHallway: Unmoderated remote usability testing with screen recording
Inspired by the 5 second test, a lot web-based services have cropped up to support remote usability testing. In the past few years, I've been experimenting with some of these to conduct super small, unmoderated remote usability testing sessions. I've used Morae extensively in the past, but for most of my needs, that's like using a sledgehammer on a pushpin. - Prototyping with Omnigraffle: show/hide annotations " Fuzzy Thoughts
We use Omnigraffle Pro to generate prototypes and wireframes from one source document. It allows us to link elements (buttons, page regions, etc.) to different pages within the same document, or to run scripts. We can then export a PDF or HTML version of our static wireframes into a clickable prototype easily - Calls to Action
Causing action through persuasion: Attention; Interest; Desire; Action. - "What are you suggesting?" Using images to influence:
Here’s a little trick from psychology. Let’s say we’re having a conversation and I want to nudge the conversation in a certain direction; I want to influence what comes to mind for you. To do this, I might try using associative priming. Basically, I’ll tell a few stories or inject specific language into our conversation that your brain will pick up on, bringing associated mental objects into short term memory. A few minutes later, I might ask you a certain question. If I’ve done a good job at priming, there’s a good chance I can predict how you might respond (I suspect this is one way magicians are able to predict what someone is thinking!).
Please do feel free to suggest other related (and unrelated ones)!
User Experience, Usability and Design links for March 2nd
I bookmark a lot of pages and sites which I find interesting, inspirational and informative every day! I’d like to share some of them with you here. In general they are about user experience, usability, UCD, accessbility and design. In general, but not always!!
- Search is the Web’s fun and wicked problem
Search is the Web's most powerful and frustrating tool. It's the conduit to unfathomable amounts of information, yet it requires a fair degree of user education to reach its full potential. It's odd that something so important is so hard to harness. - Get on the same page with personas
Personas are a vital tool in designing a product or interface that connects with its users. When you don’t have clear personas as your designing guide, other factors get in the way. Ultimately the interaction fails: it gets made for ease of the coder rather than ease of the user, features get added that don’t present a strong benefit to the user, without a single vision everyone ends up compromising and nothing gets accomplished thoroughly. Below are a few key nuggets I took from the sources at the end of this post. - Conversion Room: Improve your web-forms and increase conversions
As a follow up to our previous post "Is your website easy to buy from?", we're now going to take a deeper look at web-forms. Web-forms are often the only communication point your website visitors have with your business, yet unfortunately they are often a neglected after thought for many websites. - LukeW | An Event Apart: 10 Secrets from a UX Design Strategist’s Toolbox
Sarah Nelson's 10 Secrets from a UX Design Strategist’s Toolbox talk at An Event Apart San Francisco detailed a number of ways to manage collaborative design sessions. - Winning Content: Thoughts on influence and content strategy
Blog on content and editorial.
Please do feel free to suggest other related (and unrelated ones)!
User Experience, Usability and Design links for February 18th
I bookmark a lot of pages and sites which I find interesting, inspirational and informative every day! I’d like to share some of them with you here. In general they are about user experience, usability, UCD, accessbility and design. In general, but not always!!
- Fantastic Information Architecture and Data Visualization Resources
Information architecture can be a daunting subject for designers who’ve never tried it before. Also, creating successful infographics and visualizations takes skill and practice, along with some advance planning. But anyone with graphic design skills can learn to create infographics that are effective and get data across in a user-friendly manner. - The Business Case for A/B Testing
Does design of a sales page matters? Traditional reasoning says that the product always remains the same no matter how you dress it up on the sales page. So, one should focus on making the product more awesome rather than investing time to make it look awesome. Well, the reasoning sounds plausible in theory but the data says it is not well grounded. - Color Theory for Web Design: The Meaning of Color
Color in design is very subjective. What evokes one reaction in one person may evoke a very different reaction in someone else. Sometimes this is due to personal preference, and other times due to cultural background. Color theory is a science in itself. Studying how colors affect different people, either individually or as a group, is something some people build their careers on. And there’s a lot to it. Something as simple as changing the exact hue or saturation of a color can evoke a completely different feeling. Cultural differences mean that something that’s happy and uplifting in one country can be depressing in another. - The top 5 new rules of productivity
We all want to increase productivity and get more done with our working hours. There’s just one problem: Most people’s view of productivity comes from an industrial age view of work. - Navigating the latest in navigation trends
We’ve been following three new navigational trends that we think will change the way the industry traditionally builds navigation systems and how users interact with them.
Please do feel free to suggest other related (and unrelated ones)!
Some bookmarks added by Alex Horstmann on February 3rd
I bookmark a lot of pages and sites which I find interesting, inspirational and informative every day! I’d like to share some of them with you here. In general they are about user experience, usability, UCD, accessbility and design. In general, but not always!!
- 10×10 / 100 Words and Pictures that Define the Time / by Jonathan J. Harris
10×10 is an interactive exploration of the words and pictures that define the time. The result is an often moving, sometimes shocking, occasionally frivolous, but always fitting snapshot of our world. Every hour, 10×10 collects the 100 words and pictures that matter most on a global scale, and presents them as a single image, taken to encapsulate that moment in time. Over the course of days, months, and years, 10×10 leaves a trail of these hourly statements which, stitched together side by side, form a continuous patchwork tapestry of human life. - Making Users Buy Online – The Importance of Building …
With online sales rising to 9.8% of the total retail sales in the UK in 2008* and 12.6% of businesses selling online (Office of National Statistics), the role of company websites is still enhancing often becoming a central part of the offered customer experience. - Design the stakeholder experience | Front to back
To get the stakeholders on track for a successful UX project, use your skills and design the stakeholder experience. - Video: The right way to wireframe
- Improve conversions by connecting with your audience
Lots of people design sites based on what they would like to see. However, what makes sense to a designer may not make sense to their target audience. If designers seek to create a conversion-friendly web experience we’re going to have to learn about our audience and what makes them tick.
Please do feel free to suggest other related (and unrelated ones)!
Some bookmarks added by Alex Horstmann on February 1st
I bookmark a lot of pages and sites which I find interesting, inspirational and informative every day! I’d like to share some of them with you here. In general they are about user experience, usability, UCD, accessbility and design. In general, but not always!!
- LukeW | User Experience Diagrams
- Card Games for Information Architects
This article reviews 6 simple but powerful research techniques you can use to improve the information architecture of your product or web site. None of these activities require a computer. You simply need a bunch of cards, a participant and a desk. - 10 ways you can use photos to influence the user experience | cxpartners
As a photographer I understand how to take photos that will result in a certain reaction from the viewer. We have all seen photos that have influenced our thoughts, our feelings and ultimately our own behaviour.The classic image placeholder
So why as UX designers do we ignore photos when they can be so powerful? The classic wireframes image placeholder represents nothing but a missed opportunity.
In this article I will identify just how important choosing the right photographs can be, as well as proposing a new method for denoting photos in our wireframes.
- Better User Experience With Storytelling
Stories have defined our world. They have been with us since the dawn of communication, from cave walls to the tall tales recounted around fires. They have continued to evolve with their purpose remaining the same; To entertain, to share common experiences, to teach, and to pass on traditions. - Forum Nokia – User Experience Programme
- Bringing User Centered Design to the Agile Environment
In of itself, Agile does a good job of flexing to the winds of change. But one has to ask whether it was devised to treat a symptom of the larger cause: the business doesn’t know what it wants. While Agile enables the development team to better cope with this, it doesn’t solve the problem and in most cases creates new problems. - A/B Test Case Study: Single Page vs. Multi-Step Checkoutc
o when we started re-working the Official Vancouver 2010 Olympic Store, we challenged ourselves to take it to the next level — and we cut the checkout process down to just single page.Structurally, the new single-page checkout looks very much like the two-page checkout, with shipping information first, followed by billing and confirmation.
With A/B split testing, 50% of traffic was redirected to the original checkout, while the other 50% was served the new single-page checkout. After only 300 transactions, the winner was clear and we stopped the experiment after 606 transactions. Google Website Optimizer concluded that the single-page checkout outperformed the out-of-the-box checkout by a whopping 21.8%. But what does that 21.8% really mean?
Please do feel free to suggest other related (and unrelated ones)!
BlobFisk.com