penguins

Supporting job sharing/part time working is as good for businesses as it is for people

Women have a pretty tough time when they decide to return to work after having children.

I know it can be dangerous to make sweeping statements like that, but I don’t think it is in any way a revelation! First there is the hard and emotional wrangle that sees women seemingly have to make a choice between career and family; then there is the struggle finding a role that befits their experience, but that gives them the flexibility to balance their desire to be both “professional” and “mother”.

I know that this is not just an issue for women – it is for parents and carers, regardless of gender. But we need to be honest and say that the vast majority of people affected are women. And it is generally women, certainly in the UK and Ireland, that choose to put their professional careers on hold to start families. I see this every day as a husband, father, friend, colleague and manager.

Here’s the problem statement:
As a society we are not doing enough to recognise that there is a sacrifice made, and we certainly are not doing enough to reward and support women returning to work.

Now, I believe that there is a huge opportunity here. An opportunity for us, as a society, to do better; and an opportunity for businesses to attract incredibly experienced and motivated talent.

The numbers tell us that we are having children later, meaning that professional women returning to work have a broader breadth and depth of experience – not to mention the skills one develops rearing children; another thing often overlooked.

In my field of customer experience (user experience, research, usability, design etc.) there are recruitment challenges. There are more roles than experienced people, and there is tough competition attracting the right talent.

Now, I believe that by being overtly open about wanting the role to be filled by a couple of people job sharing/working part time, businesses can attract great talent. All that has to happen is a minor shift in attitude! It is not hard to schedule work around two high performing people – just plan a day when both are in the office. We can be a little bit smarter, think a little more laterally and provide accountabilities that work effectively around a shorter week.
I believe this small shift will mean businesses attract talent that is experienced, motivated, happier (better work—life balance), and has skills beyond their craft.

So, here’s my pitch: I’ve got UX roles and front end developer roles that I would absolutely love to fill with people job sharing. If you are interested, drop me a line! You don’t need to find another person to job share with, that’s my responsibility.

By the way, I’m just assuming that supporting more flexible working hours and arrangements, across the board, is a given – it’s 2015 and technology allows us to communicate faster than we can think!

These views are entirely my own, and in no way reflect the views of my employers past and present. However, these views do inform how I recruit for my teams, which is within my gift, and I am entirely committed to actively recruiting job sharing and part time working. As you can, hopefully, tell, it’s something I believe in and something I’m doing.

Image, via Flickr, courtesy of Martha de Jong-Lantink.

First Choice Homepage Visual Design

Designing the new First Choice homepage

www.firstchoice.co.uk_WHOLEToday sees the start of a really exciting period for me and the team. We have been working on the redesign (and replatform) of two of the biggest holiday websites in the UK. The fruits of our hard work, research, concepts, design, prototyping, testing and iterating are beginning to go live! This is the time when we get the numbers to prove the output of all our work!

Today sees the new Homepage go live on the First Choice site (www.firstchoice.co.uk). This the the MVP (Minimal Viable Product), comprising 11 of a total of 30 designed components (the rest will be released incrementally in the coming weeks and months). Also live is the whole new Destination section – pages about all the places that we offer holidays.  But these is only the first of a number of really exciting releases.

As things go live, I can start to talk about them and give some context and background to how they came to be, starting with homepage today! Over the next number of posts I hope to give you a complete insight into how I ran the process of such a huge redesign project from a UX & Design point of view, and the outputs.

So, the new Homepage… My vision was simple: Our Homepage should evoke emotion and provide inspiration. It should make people want to go on holiday with us.

Continue reading

Friday Link Round Up (09 November 2012)

 

 

Responsive Navigation: Optimizing for Touch Across Devices
http://www.lukew.com/ff/entry.asp?1649 

 

Measuring the Fat Fingers Problem
Excluding accidental mobile clicks lowers rates—but they’re still higher than for the desktop web
http://www.emarketer.com/Article.aspx?R=1009470 

 

Using Paper Prototyping as a Tool for Participatory Design Research
http://www.paulolyslager.com/paper-prototyping-tool-participatory-design-research/

 

Improving Hiring for User Experience : The Applicant
http://uxmag.com/articles/improving-hiring-for-user-experience-the-applicant

 

Revealing unawareness in usability related decision-making
http://www.designforusability.org/work-packages/decision-making

 

 

Videos of the week:

John Lewis Christmas Advert 2012
Another winner from John Lewis, who constantly hit the nail on the head with their advertising.

Indie-folk singer Gabrielle Aplin provides the soundtrack for The Journey, the retailer’s almost traditional blockbuster Yuletide campaign with her version of Frankie Goes to Hollywood’s 1984 hit The Power of Love – The Guardian

Jimmy Kimmel iPad Mini Advert Spoof

Paul Bloom: The Psychology of Everything

Friday link round-up

As I’m back from 2 weeks holidays there’s a bumper Friday Link Round-up this week!

The future of mobile
http://www.businessinsider.com/the-future-of-mobile-deck-2012-3#-1

Behavioral Effects of Digital Signage
http://behavioraltargeting.biz/behavioral-effects-of-digital-signage/ [ SUMMARY ] http://www.hakonswensonstiftelsen.com/publikationer/Sommarprojekt/Burke%20(2009)%20JAR.pdf [ FULL ]

Innovation Is About Arguing, Not Brainstorming. Here’s How To Argue Productively
http://www.fastcodesign.com/1669329/dont-brainstorm-argue

Mental Modeling For Content Work: Creation
http://danieleizans.com/2012/03/mental-modeling-for-content-work-creation/

Is your organization design ready?
http://www.cooper.com/journal/2012/03/is_your_organization_design_re.html

Emotional Design with A.C.T. – Part 1
http://www.boxesandarrows.com/view/emotional-design

Friday link round-up

As I’m back from 2 weeks holidays there’s a bumper Friday Link Round-up this week!

The future of mobile

http://www.businessinsider.com/the-future-of-mobile-deck-2012-3#-1

Behavioral Effects of Digital Signage
http://behavioraltargeting.biz/behavioral-effects-of-digital-signage/ [ SUMMARY ] http://www.hakonswensonstiftelsen.com/publikationer/Sommarprojekt/Burke%20(2009)%20JAR.pdf [ FULL ]

Innovation Is About Arguing, Not Brainstorming. Here’s How To Argue Productively

http://www.fastcodesign.com/1669329/dont-brainstorm-argue

Mental Modeling For Content Work: Creation

http://danieleizans.com/2012/03/mental-modeling-for-content-work-creation/

Is your organization design ready?

http://www.cooper.com/journal/2012/03/is_your_organization_design_re.html

Emotional Design with A.C.T. – Part 1

http://www.boxesandarrows.com/view/emotional-design

Ryanair being investigated over emergency exit row seat charges

http://www.ihateryanair.org/ryanair-being-investigated-over-emergency-exit-row-seat-charges/