Have you ever wondered how much an existing customer was worth? Well, in most cases it’s a lot. In fact, it is 6 to 7 times more costly to acquire a new customer than to retain an existing customer. The following graphic details the the most interesting findings of several recent studies focused on customer acquisition, retention and attrition rates.
Welcome to BlobFisk.com, the online home of Alex Horstmann. I'm a User Experience Manager (currently General Manager, User Experience and Design at TUI Travel plc) passionate about usability, user experience and accessibility.
I blog mainly about all things UX, Usability and IA; when I'm too busy to blog I will share some of the interesting bookmarks that I save.