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Alex Horstmann’s user experience, usability, design, eCommerce and design bookmarks for November 23rd.

• James-Lange theory – Wikipedia, the free encyclopedia
  The James-Lange theory refers to a hypothesis on the origin and nature of emotions and is one of the earliest theories of emotion, developed independently by two 19th-century scholars, William James and Carl Lange.
• Web Content That Persuades and Motivates :: UXmatters
  There are several key elements that are missing from a large number of Web sites, and these missing elements often lead to bad user experiences and the total ineffectiveness of those sites.
• » Design Jam London 1 Johnny Holland – It’s all about interaction » Blog Archive
  Design Jams are one or two day design sessions, during which people team up to solve engaging UX challenges. While conferences and talks are very popular in the UX community, we don’t have many events for actual collaboration, like the ‘hackdays’ enjoyed by the development community. Only a few UX designers participate in hackdays or open-source design initiatives –  how can we change this and get UX designers more involved? How can we introduce them to open collaboration formats? The idea of an event to get designers together to learn from each other while working on actual problems was born. Design Jams champion open-source thinking & sharing and are non-profit, run by local volunteers. The London team are Desigan Chinniah, Johanna Kolllmann, Joe Lanman and Franco Papeschi.
• E-commerce (A-Z of user experience design resources)
• Bounce Rate Demystified
• Agile UX in Practice | Agile UX
  Agile development and user experience can work brillantly together… well, but how?<br />
  <br />
  Even if the effort related to Agile User Experience (Agile UX) continues throughout the project (with “just in time” designing and user testing) the User Experience foundations must be initiated at the very beginning of the project, during the first sprints.
• Stressed Out About Holiday Shopping? Your Customers Are! | experience matters
  Regardless of their budget though, consumers told us that holiday shopping is stressful. Of course there are obvious reasons like crowded malls, outrageously chaotic traffic conditions and increased family obligations, but consumers face other speed bumps that companies can help with.

Please do feel free to suggest other related (and unrelated ones)!

Alex Horstmann’s user experience, usability, design, eCommerce and design bookmarks for November 18th.

• Weary of online booking, clients return to travel agents – USATODAY.com
  Vacationers who hire Suzanne Burr book their travel the old-fashioned way. They tell Burr where they want to go and what they need when they arrive, and leave it to her to make it happen.
• Google AdWords: Website Optimizer Help
  This handy calculator helps you estimate the potential duration of your experiment. Try out various numbers of combinations and see how they affect the length of the experiment. For pages with very high traffic, the differences may be negligible.
• The Battle Between Thoughts and Emotions in Persuasion — PsyBlog
  Nowadays people tend to use 'I think' and 'I feel' interchangeably. For some this is a linguistic faux pas, but what about psychologically? Does it make any difference whether what you say is couched in 'thinking' or 'feeling' terms?
• Mobile User Experience Trends on the Horizon | UX Magazine
  The majority of the world's digital experiences now happen through mobile devices linked by wireless networks. It is this untethered medium that is defining future trends in user behavior, sweeping away the legacy of interaction methods established for fixed computing scenarios.
• Verified by Visa and Mastercard SecureCode are broken and need to be fixed | cxpartners
  Verified by Visa and Mastercard SecureCode are broken. At cxpartners we’ve watched hundred of users on e-commerce websites and seen some serious trust and usability issues that are hurting e-commerce. Our clients have seen conversion rates drop because of it. E-consultancy published an article over a year ago with specific examples of 3D secure harming sales.
• Failure by Design / FINCH
  Losses feel worse than gains feel good. Rationally we should treat losses and gains the same. But that isn’t the way we are built. Consider how people make decisions when buying and selling stocks. Most people will sell stocks that go up in value, but they will tend to hold onto stocks long term that are going down in value. Selling the losing stock will make the loss tangible and the feeling of that is much worse to deal with. No one wants to lose. It’s painful.1
• Introduction | The Elements of Typographic Style Applied to the Web
  Robert Bringhurst’s book The Elements of Typographic Style is on many a designer’s bookshelf and is considered to be a classic in the field. Indeed the renowned typographer Hermann Zapf proclaims the book to be a must for everybody in the graphic arts, and especially for our new friends entering the field.

Please do feel free to suggest other related (and unrelated ones)!

I bookmark a lot of pages and sites which I find interesting, inspirational and informative every day! I’d like to share some of them with you here. In general they are about user experience, usability, UCD, accessbility and design. In general, but not always!!

• Absorb Emulate and Innovate
  There’s something good to be said about mimicry. When artists learned their trade in the way old days (and often today), they were pushed by their teachers to emulate the great masters, to understand their choices, to learn their brush strokes. Sometimes, it would be years of emulation and copying before a student was set free to try her own hand at a creative work. In marketing (and in business innovation overall), I’ve made quite a habit of absorbing other ideas that make sense from other industries or verticals, emulating key elements of their methodology, and then innovating to make them make sense for me.
• 4 Unexpected Situations For Creating Content
  To an already busy small business owner or marketer, you may wonder, how in the world do I make time to create content? To blog once or more a week on top of everything else I already do?
• How to treat new employees
  A person’s first day on a new job is a stressful time even under the best of circumstances. You don’t know anyone there, you don’t know your job, you don’t know the written and unwritten rules of the workplace – and yet you have a burning desire to do well, to show your worth and to excel.
• Start – Treehotel
• Old Spice Sales Double With YouTube Campaign
• Balanced Arguments Are More Persuasive — PsyBlog
  Every argument has at least two sides, even if sometimes, we're not prepared to admit it. But in the heat of battle many people present their own side of the argument as though there's no alternative.

Please do feel free to suggest other related (and unrelated ones)!

I bookmark a lot of pages and sites which I find interesting, inspirational and informative every day! I’d like to share some of them with you here. In general they are about user experience, usability, UCD, accessbility and design. In general, but not always!!

• The Evolved User Experience: Using social media technologies to drive UX design and product strategy | UX Magazine
  In today’s fast-moving business market, a new product can fail as quickly as it was launched if, by the time it reaches the market, it’s either less useful and engaging, or isn’t innovative enough. At the core of the problem is the inability for companies to break away from more traditional approaches to product design and development process. This often means they design complex features that are dependent on a single big launch, but consequentially companies can’t predict and design for future changes in user behavior trends.
• Normal Modes» Blog Archive » Three great articles cover what you should know about personas
  The foundation of creating an appropriate user experience is identifying the person who will be using your product. The product could be a website, the branding and marketing utilized to create a call to action, or simply the person to whom you wish to communicate.
• Wireframing: Tips, Tools, and Techniques (Pt 2) | UX Booth
  Like with wireframing tools, there hasn’t been much consensus on wireframing technique. There are lots of different approaches which range from quick and dirty 30 second thumbnail sketches, to Hi-Fi wireframes using Illustrator, to creating wireframe mockups in HTML.
• Six Selling Secrets From Magicians | Neuromarketing
  If you think that magicians and neuroscientists have little to talk about, you’d be wrong: both deal with issues like attention and consciousness, albeit in a different way. And, as it turns out, marketers can learn from both groups, and in particular, from understanding why magicians can fool us even when we are trying to pay attention.
• UK businesses struggle in quest for “holy grail of single customer view” · Foviance
  British businesses struggle in quest for “holy grail of single customer view”, as the number of brand touch-points on a customer’s journey continue to grow
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Please do feel free to suggest other related (and unrelated ones)!

I bookmark a lot of pages and sites which I find interesting, inspirational and informative every day! I’d like to share some of them with you here. In general they are about user experience, usability, UCD, accessbility and design. In general, but not always!!

• Designing Objectively | UX Magazine
  It’s a common misconception that art and design are one and the same. But although design can be artful, the process behind it is quite different.<br />
  Artists engage in the manipulation of a particular medium to produce an aesthetic and personal response. Art is valued for its originality and ability to express an idea. Some people get it, some don’t, and that’s okay. Design, on the other hand, must solve a specific problem relative to a particular user or task, and is evaluated simply by how effective it is at solving that problem. If it doesn’t work, then it failed—period.
• The Creativity Trigger / FINCH
  Our creative thinking is quite dependent on technology and our connection to others. Take a moment to consider to what extent we are connected: Twitter, Facebook, Dribbble, Forrst, blah blah blah… I don’t have to go on. That connection to the community is something we tap into everyday. We rely on it for knowledge and inspiration.
• Best Practice on Basket Abandonment Emails « RedEye International
  At RedEye we are soon to launch a Benchmarking Report on Behavioural Email Marketing, but one of the standout statistics strikes me as important. According to RedEye’s own research, less than 10% of the top 100 UK e-commerce sites (as defined by Hitwise) currently do basket abandonment email (the research is reassuring, however, because half of those that do are RedEye clients!).
• Download the cards – Design with Intent Toolkit
  101 Patterns for Influencing Behaviour Through Design
• The Influence of Fleeting Attraction — PsyBlog
  Compliance to a simple request can be doubled by the most innocent manipulation.
• Afghanistan, October, 2010 – The Big Picture – Boston.com

Please do feel free to suggest other related (and unrelated ones)!