Friday link round-up

5 Reasons Why Online Video Is So Persuasive

Better First Impressions through Design

The Hidden Business of UX Design

A Crash Course in the Neuroscience of Human Motivation

Quote of the week:

When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.

- Steve Jobs, Playboy, Feb 1, 1985