The purpose of design should not be to increase profit, but to serve the consumer. Too much ego on the part of the creator can only have a negative effect on the end result, since the product will reflect the whims of maker more than the purpose.
– Wilhelm Wagenfeld (via Sophie Lovell)
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Quote of the week:
When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.
- Steve Jobs, Playboy, Feb 1, 1985