I recently had to present how “UX” works here at TUI UK, and in that I outlined the mission statement for what the team does. Our modus operandi as it were. This morning, I was asked for a definition of UX for use in a high level business document, so I extended my UX mission statement, and gave this as a definition:
We take a business problem and craft elegant, beautiful and effective, customer-centric and commercially beneficial solutions. We follow a methodological process, from qualitative and quantitative research all the way through to rapid prototyping and testing, resulting in well thought out, evidence based and validated solutions.
I know that it doesn’t go through all the steps between research and testing (sketching, co-design, paper prototyping etc. etc.), not does it outline the types of research or types of testing (formative, summative, usability, BERT etc.) – but I think that, for a business stakeholder, it gives a nice vignette of what we of.
John Lewis Christmas Advert 2012
Another winner from John Lewis, who constantly hit the nail on the head with their advertising.
Indie-folk singer Gabrielle Aplin provides the soundtrack for The Journey, the retailer’s almost traditional blockbuster Yuletide campaign with her version of Frankie Goes to Hollywood’s 1984 hit The Power of Love – The Guardian
Welcome to BlobFisk.com, the online home of Alex Horstmann. I'm a User Experience Manager (currently General Manager, User Experience and Design at TUI Travel plc) passionate about usability, user experience and accessibility.
I blog mainly about all things UX, Usability and IA; when I'm too busy to blog I will share some of the interesting bookmarks that I save.
