www.firstchoice.co.uk_WHOLEToday sees the start of a really exciting period for me and the team. We have been working on the redesign (and replatform) of two of the biggest holiday websites in the UK. The fruits of our hard work, research, concepts, design, prototyping, testing and iterating are beginning to go live! This is the time when we get the numbers to prove the output of all our work!

Today sees the new Homepage go live on the First Choice site (www.firstchoice.co.uk). This the the MVP (Minimal Viable Product), comprising 11 of a total of 30 designed components (the rest will be released incrementally in the coming weeks and months). Also live is the whole new Destination section – pages about all the places that we offer holidays.  But these is only the first of a number of really exciting releases.

As things go live, I can start to talk about them and give some context and background to how they came to be, starting with homepage today! Over the next number of posts I hope to give you a complete insight into how I ran the process of such a huge redesign project from a UX & Design point of view, and the outputs.

So, the new Homepage… My vision was simple: Our Homepage should evoke emotion and provide inspiration. It should make people want to go on holiday with us.

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Designing Connected Products

http://madebymany.com/blog/designing-connected-products

 

 

The dark side of ecommerce

http://econsultancy.com/uk/blog/62619-the-dark-side-of-ecommerce

 

 

Tracking the Behavioral Targeted Ad Debate

http://behavioraltargeting.biz/tracking-the-behavioral-targeted-ad-debate

 

 

How The Future Of Google Search Is Leaving iPhone Users Behind

http://www.fastcodesign.com/1672463/how-the-future-of-google-search-is-leaving-iphone-users-behind

 

 

YouTube’s 20 Most-Shared Ads in April

http://mashable.com/2013/05/03/youtube-april-shared-ads

 

 

Apple Begins Countdown to 50 Billion App Store Downloads

http://www.macrumors.com/2013/05/02/apple-begins-countdown-to-50-billion-app-store-downloads

https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewMultiRoom?cc=gb&fcId=638257170

 

 

How to do a Hotel website:

http://www.bgoperator.ru/amathus/

 

 

I recently had to present how “UX” works here at TUI UK, and in that I outlined the mission statement for what the team does. Our modus operandi as it were. This morning, I was asked for a definition of UX for use in a high level business document, so I extended my UX mission statement, and gave this as a definition:

We take a business problem and craft elegant, beautiful and effective, customer-centric and commercially beneficial solutions. We follow a methodological process, from qualitative and quantitative research all the way through to rapid prototyping and testing, resulting in well thought out, evidence based and validated solutions.

 

I know that it doesn’t go through all the steps between research and testing (sketching, co-design, paper prototyping etc. etc.), not does it outline the types of research or types of testing (formative, summative, usability, BERT etc.) – but I think that, for a business stakeholder, it gives a nice vignette of what we of.

What do you think?

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Responsive Navigation: Optimizing for Touch Across Devices
http://www.lukew.com/ff/entry.asp?1649 

 

Measuring the Fat Fingers Problem
Excluding accidental mobile clicks lowers rates—but they’re still higher than for the desktop web
http://www.emarketer.com/Article.aspx?R=1009470 

 

Using Paper Prototyping as a Tool for Participatory Design Research
http://www.paulolyslager.com/paper-prototyping-tool-participatory-design-research/

 

Improving Hiring for User Experience : The Applicant
http://uxmag.com/articles/improving-hiring-for-user-experience-the-applicant

 

Revealing unawareness in usability related decision-making
http://www.designforusability.org/work-packages/decision-making

 

 

Videos of the week:

John Lewis Christmas Advert 2012
Another winner from John Lewis, who constantly hit the nail on the head with their advertising.

Indie-folk singer Gabrielle Aplin provides the soundtrack for The Journey, the retailer’s almost traditional blockbuster Yuletide campaign with her version of Frankie Goes to Hollywood’s 1984 hit The Power of Love – The Guardian

Jimmy Kimmel iPad Mini Advert Spoof

Paul Bloom: The Psychology of Everything

Perception Strategy: The Emotional Side of User Experience
http://www.forumone.com/blogs/post/perception-strategy

 

Perception Strategy: The Emotional Side of User Experience Part Two
http://www.forumone.com/blogs/post/perception-strategy-emotional-side-user-experience-part-two

 

The New Airbnb Focuses On Pretty Pics Rather Than Searches
http://www.fastcodesign.com/1670158/the-new-airbnb-focuses-on-pretty-pics-rather-than-searches#1

 

The Beginners’ Guide to Benchmarking User Experience
http://www.userfocus.co.uk/articles/guide-to-benchmarking-UX.html

 

The State of Mobile Commerce: How Facebook Is Losing The Retail War
http://www.businessinsider.com/the-state-of-mobile-commerce-how-facebook-and-pcs-are-losing-the-online-retail-war-2012-6

 

The 7 Biggest Creativity Killers

http://www.fastcocreate.com/1680919/the-7-biggest-creativity-killers