Supporting job sharing/part time working is as good for businesses as it is for people

Women have a pretty tough time when they decide to return to work after having children.

I know it can be dangerous to make sweeping statements like that, but I don’t think it is in any way a revelation! First there is the hard and emotional wrangle that sees women seemingly have to make a choice between career and family; then there is the struggle finding a role that befits their experience, but that gives them the flexibility to balance their desire to be both “professional” and “mother”.

I know that this is not just an issue for women – it is for parents and carers, regardless of gender. But we need to be honest and say that the vast majority of people affected are women. And it is generally women, certainly in the UK and Ireland, that choose to put their professional careers on hold to start families. I see this every day as a husband, father, friend, colleague and manager.

Here’s the problem statement:
As a society we are not doing enough to recognise that there is a sacrifice made, and we certainly are not doing enough to reward and support women returning to work.

Now, I believe that there is a huge opportunity here. An opportunity for us, as a society, to do better; and an opportunity for businesses to attract incredibly experienced and motivated talent.

The numbers tell us that we are having children later, meaning that professional women returning to work have a broader breadth and depth of experience – not to mention the skills one develops rearing children; another thing often overlooked.

In my field of customer experience (user experience, research, usability, design etc.) there are recruitment challenges. There are more roles than experienced people, and there is tough competition attracting the right talent.

Now, I believe that by being overtly open about wanting the role to be filled by a couple of people job sharing/working part time, businesses can attract great talent. All that has to happen is a minor shift in attitude! It is not hard to schedule work around two high performing people – just plan a day when both are in the office. We can be a little bit smarter, think a little more laterally and provide accountabilities that work effectively around a shorter week.
I believe this small shift will mean businesses attract talent that is experienced, motivated, happier (better work—life balance), and has skills beyond their craft.

So, here’s my pitch: I’ve got UX roles and front end developer roles that I would absolutely love to fill with people job sharing. If you are interested, drop me a line! You don’t need to find another person to job share with, that’s my responsibility.

By the way, I’m just assuming that supporting more flexible working hours and arrangements, across the board, is a given – it’s 2015 and technology allows us to communicate faster than we can think!

These views are entirely my own, and in no way reflect the views of my employers past and present. However, these views do inform how I recruit for my teams, which is within my gift, and I am entirely committed to actively recruiting job sharing and part time working. As you can, hopefully, tell, it’s something I believe in and something I’m doing.

Image, via Flickr, courtesy of Martha de Jong-Lantink.

Focus on Needs, not Channels

Focus on Needs, not Channels

Bricks and Mortar companies tend to grow digital/online teams, often markedly, separate from the “main” business. I believe that it is important for online parts of an organisation to think less like pureplay eCommerce teams, focusing on the digital specific journeys, and more like a team that plays an integral part in their customers’ interactions with their brand as a whole.


Customers have needs that transcend channels and organisational design, and we must allow them to easily carry out the activities needed to achieve those needs, and to achieve their goals, in whatever channel and in whatever order they want. This allows a business to operate its channels in concert, and not in competition.


Doing this will enable businesses to better deliver a joined up (or seamless!) experience across channels, time, products etc. It will also enable a business to better react to shifting customer behaviour, like a shift towards online interaction.


We talk a lot about channels, journeys experiences, and seamlessness; but we should be talking more about our customers’ needs. Customers have needs and goals that they are trying to achieve, and a business can best unlock value (and profit) by delivering experiences that help customers achieve their goals, in a way that is simple for them.

Empathy through experience mapping

Following on from my post on using experience maps and journey maps, I’ve been thinking how to explain why the two artefacts themselves are important in their own, distinct right – and, specifically, why the experience mapping element is vital, especially in large corporate environments, where it is crucial to imbue empathy to drive customer centric business growth.

Experience mapping forces us to focus on the customer’s experiences throughout their journey… not just the journey itself.

Experience mapping forces bias towards how the customer is feeling and thinking; their emotions and drivers of behaviour. It helps us to build empathy and really get under the skin of customers as human beings. An experience map can be abstracted from segments and services and products, and forces us to think and feel as a customer would when they engage with us.

Journey mapping, alone, is too functional an approach; and focuses us too much on touchpoints and channels. Journey mapping can become complex when lenses such as segments, products and services are applied. This abstraction from the experience can cloud how we should craft and shape our interactions with customers.

While, without a doubt, very important, I contend that it’s vital to understand the drivers of behaviour as much, if not more, as the journey itself. This allows us to understand how a customer wants to feel, and how we can build experiences to make them feel this way.

Friday Link Round Up – March 20, 2015

It’s not enough to be fast: how emulating human interaction is key to improving digital communication

Too much info? Or not enough? Which created a double-digit conversion increase?

Why is Amazon launching a physical store – and what will it mean for retail? (via @leemcivor)

Designing for the Workspace First (via @jackroless)

Ikea: 7 Predictions For What Your Home Will Look Like In 2020

Video of the week:

The Four Horsemen: Amazon/Apple/Facebook & Google – Who Wins, Who Loses?