CX Pyramid2B

Friday Link Round-Up – March 13 2015

The CX Pyramid: Why Most Customer Experience Efforts Fail
http://www.experiencetheblog.com/2015/03/the-cx-pyramid-why-most-customer.html

 
 

Bottling Lightning: How to channel and sustain creativity
http://uxmag.com/articles/bottling-lightning

 
 

Deconstructing Fidelity
http://uxmag.com/articles/deconstructing-fidelity

 
 

The man behind the Apple Watch
http://howtospendit.ft.com/technology/77791-the-man-behind-the-apple-watch

 
 

“Delightful” Interaction Design Needs To Die
http://www.fastcodesign.com/3042849/delightful-interaction-design-needs-to-die

 
 

The lowest price doesn’t mean the price is right
https://econsultancy.com/blog/66173-the-lowest-price-doesn-t-mean-the-price-is-right

 
 

Automating Style Guide-Driven Development
http://www.smashingmagazine.com/2015/03/05/automating-style-guide-driven-development/

 
 

Nudging and Choice Architecture: Ethical Considerations
http://www.experientia.com/blog/nudging-and-choice-architecture-ethical-considerations/

 

 

Friday Funny: Kindle Cover Disasters
http://kindlecoverdisasters.tumblr.com/

Friday Link Round-Up: Dec 19 2014

The Truth About Customer Experience

https://hbr.org/2013/09/the-truth-about-customer-experience

How To Measure Customer Loyalty

http://www.measuringu.com/blog/measure-loyalty.php

The Uncanny Valley is Uncanny

http://www.uxbooth.com/articles/the-uncanny-valley-is-uncanny/

Amazon offers one-hour deliveries

https://www.internetretailer.com/2014/12/18/amazon-offers-one-hour-deliveries

The “how to waste some time” link of the week 

Androidify

https://www.androidify.com/en/#/

Video of the week 

It’s a Write/Read (Mobile) Web

http://www.lukew.com/presos/preso.asp?32

First Choice Homepage Visual Design

Designing the new First Choice homepage

www.firstchoice.co.uk_WHOLEToday sees the start of a really exciting period for me and the team. We have been working on the redesign (and replatform) of two of the biggest holiday websites in the UK. The fruits of our hard work, research, concepts, design, prototyping, testing and iterating are beginning to go live! This is the time when we get the numbers to prove the output of all our work!

Today sees the new Homepage go live on the First Choice site (www.firstchoice.co.uk). This the the MVP (Minimal Viable Product), comprising 11 of a total of 30 designed components (the rest will be released incrementally in the coming weeks and months). Also live is the whole new Destination section – pages about all the places that we offer holidays.  But these is only the first of a number of really exciting releases.

As things go live, I can start to talk about them and give some context and background to how they came to be, starting with homepage today! Over the next number of posts I hope to give you a complete insight into how I ran the process of such a huge redesign project from a UX & Design point of view, and the outputs.

So, the new Homepage… My vision was simple: Our Homepage should evoke emotion and provide inspiration. It should make people want to go on holiday with us.

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Friday Link Round-Up

 

Designing Connected Products

http://madebymany.com/blog/designing-connected-products

 

 

The dark side of ecommerce

http://econsultancy.com/uk/blog/62619-the-dark-side-of-ecommerce

 

 

Tracking the Behavioral Targeted Ad Debate

http://behavioraltargeting.biz/tracking-the-behavioral-targeted-ad-debate

 

 

How The Future Of Google Search Is Leaving iPhone Users Behind

http://www.fastcodesign.com/1672463/how-the-future-of-google-search-is-leaving-iphone-users-behind

 

 

YouTube’s 20 Most-Shared Ads in April

http://mashable.com/2013/05/03/youtube-april-shared-ads

 

 

Apple Begins Countdown to 50 Billion App Store Downloads

http://www.macrumors.com/2013/05/02/apple-begins-countdown-to-50-billion-app-store-downloads

https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewMultiRoom?cc=gb&fcId=638257170

 

 

How to do a Hotel website:

http://www.bgoperator.ru/amathus/

 

 

User Experience Defined (in business speak)

I recently had to present how “UX” works here at TUI UK, and in that I outlined the mission statement for what the team does. Our modus operandi as it were. This morning, I was asked for a definition of UX for use in a high level business document, so I extended my UX mission statement, and gave this as a definition:

We take a business problem and craft elegant, beautiful and effective, customer-centric and commercially beneficial solutions. We follow a methodological process, from qualitative and quantitative research all the way through to rapid prototyping and testing, resulting in well thought out, evidence based and validated solutions.

 

I know that it doesn’t go through all the steps between research and testing (sketching, co-design, paper prototyping etc. etc.), not does it outline the types of research or types of testing (formative, summative, usability, BERT etc.) – but I think that, for a business stakeholder, it gives a nice vignette of what we of.

What do you think?

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