This picture (by tp1977) shows the new treatment of the Big 4, outside the Channel 4 building in London. The Big 4 is a large, steel 4 shape that Channel 4 invites artists to use.

The current Big 4 has been covered with umbrellas and I think it looks great! There has been a mixed reaction to it from the people I’ve spoken to it, but, again, I think it looks great!

It’s a work of art. It’s function is to promote Channel 4 and to promote the Channel 4 brand. It does these things in my opinion.

It is also meant to be a think that people stop and look at, a think that people stop and photograph, and a think that people talk about.

I believe it is doing all of these things. It is a perfect piece of branding, reflecting the Channel 4 mantra for experimenting and doing things first.

Here’s a nice little video about the Big 4 that I found on youTube: