Alex Horstmann’s user experience, usability, design, eCommerce and design bookmarks for November 18th.
- Weary of online booking, clients return to travel agents – USATODAY.com
Vacationers who hire Suzanne Burr book their travel the old-fashioned way. They tell Burr where they want to go and what they need when they arrive, and leave it to her to make it happen.
- Google AdWords: Website Optimizer Help
This handy calculator helps you estimate the potential duration of your experiment. Try out various numbers of combinations and see how they affect the length of the experiment. For pages with very high traffic, the differences may be negligible.
- The Battle Between Thoughts and Emotions in Persuasion — PsyBlog
Nowadays people tend to use 'I think' and 'I feel' interchangeably. For some this is a linguistic faux pas, but what about psychologically? Does it make any difference whether what you say is couched in 'thinking' or 'feeling' terms?
- Mobile User Experience Trends on the Horizon | UX Magazine
The majority of the world's digital experiences now happen through mobile devices linked by wireless networks. It is this untethered medium that is defining future trends in user behavior, sweeping away the legacy of interaction methods established for fixed computing scenarios.
- Verified by Visa and Mastercard SecureCode are broken and need to be fixed | cxpartners
Verified by Visa and Mastercard SecureCode are broken. At cxpartners we’ve watched hundred of users on e-commerce websites and seen some serious trust and usability issues that are hurting e-commerce. Our clients have seen conversion rates drop because of it. E-consultancy published an article over a year ago with specific examples of 3D secure harming sales.
- Failure by Design / FINCH
Losses feel worse than gains feel good. Rationally we should treat losses and gains the same. But that isn’t the way we are built. Consider how people make decisions when buying and selling stocks. Most people will sell stocks that go up in value, but they will tend to hold onto stocks long term that are going down in value. Selling the losing stock will make the loss tangible and the feeling of that is much worse to deal with. No one wants to lose. It’s painful.1
- Introduction | The Elements of Typographic Style Applied to the Web
Robert Bringhurst’s book The Elements of Typographic Style is on many a designer’s bookshelf and is considered to be a classic in the field. Indeed the renowned typographer Hermann Zapf proclaims the book to be a must for everybody in the graphic arts, and especially for our new friends entering the field.
Please do feel free to suggest other related (and unrelated ones)!